Paul Szablowski and Jared Johnson let you in on a comfy condo conversation that sheds light on how to modernize your marketing team’s role and establish the position of a contemporary marketer within your organization. First, it’s time to change the way you approach marketing investments and speak the language of the C Suite. Second, it’s time to take action by refocusing your marketing strategy, content, and digital customer experiences.
- Episodes: 4
- Seasons: 1
Becoming Contemporary Marketers
This episode discusses how to transform obsolete marketers to contemporary marketers who demonstrate meaningful value in all activities. Your role as a marketer will never be the same as it once was. You play a critical business function, but if you’re not careful, your value could get lost.
Conveying Our Value
Episode 2This episode focuses on how being a contemporary marketer starts with conveying our value. Marketing has to move from being seen as an expense, to being seen as an asset that needs to be nurtured and fueled. But that typically doesn’t happen when we talk too much about tactics. Instead, we need to learn, and speak, the economic language of those who make the financial decisions in our organizations.
Moving From Brand Awareness to Brand Relevance
This episode describes moving from the obsolete strategy of Brand Awareness to the contemporary strategy of Brand Relevance. It’s easy for marketers to be busy with activities whose impact on growth can’t be measured. No wonder there tends to be a disconnect with the CEO!
Examples of Brand Relevance
In the final episode of the series, Paul and Jared share memorable examples of brand relevance. From connecting consumers with answers about their health, to using tech to build customer relationships, healthcare marketers should seize opportunities to create brand relevance – not just brand awareness.