Healthcare Social Media During COVID-19
Guest: Kelly McDonald, Senior Manager of Social Media at The Ohio State University Wexner Medical Center
Get a first hand account of the opportunities and challenges of running healthcare social during a pandemic.
Renaming & Rebranding a Health System
Guest: Loren Farquhar, Vice President of Marketing Communications at Luminis Health
Find out how Loren Farquhar used “evidence based marketing” to lead her health system through a rebrand and what she’d recommend if you’re about to do the same.
Scaling a Healthcare Content Team
Guest: Amanda Todorovich, Senior Director, Digital Marketing/Health Content at Cleveland Clinic
Learn how Amanda Todorovich has created the best content team for Cleveland Clinic.