Healthcare behaviors change faster than marketers can develop personas, and COVID-19 has only amplified this. Consequently, scheduling, new care modalities, and changing incentives added new complexities to patient engagement. How can healthcare marketers deliver high impact communications when the stakes are so high? Follow this series to understand how to become a data enthusiast and drive the data discussion.
Series presented by SymphonyRM.
- Episodes: 4
- Seasons: 1
Health System COVID-19 Revenue Recovery – Accelerate to the New Normal
Managing scarce resources across the health enterprise and prioritizing patients for engagement will require data driven planning, flawless execution, and relentless communication. Learn from healthcare leaders at GE Healthcare and others who’ve led major initiatives at Atlantic Health System, St. Joseph Hoag Health (of Providence St. Joseph Health System), CharterCARE Health Partners, and many more about how to recapture ambulatory appointments and surgical volume, automate consumer engagement, and orchestrate your access center channel.
How Physician Outreach Leads COVID-19 Recovery – Strategies from Health System Leaders
The current environment for health systems is driving a catastrophic revenue gap, provider burnout, and anxious communities & populations. Managing scarce resources across the health enterprise and prioritizing outreach will require data-driven planning, flawless execution, and relentless communication. Learn from physician relations experts from Barlow/McCarthy, Legacy Health, and Intermountain Healthcare about closing gaps in operations, reducing provider burnout, recapturing growth, and remaining relevant.
The Data Enthusiast’s Guide to Revenue Recovery
Healthcare behaviors change faster than marketers can develop personas, and COVID-19 has only amplified this. Consequently, scheduling, new care modalities, and changing incentives added new complexities to patient engagement. But should healthcare marketers now pursue degrees in data science to figure out where and how to deliver high impact communications? Probably not. Learn from data enthusiasts at Virtua Health, the Healthcare Rap Podcast, and SymphonyRM about how to make the complex simple.
AI & Patient Lifetime Value
AI and Lifetime Value both have extensive uses outside of healthcare. Learn how already established AI & LTV methods are making their way into healthcare. Hear from Mike Linnert, who’s led lifetime value initiatives in healthcare, telecom, and finance for organizations like Goldman Sachs and Tech Crossover Ventures; and Sheetal Shah, who’s led digital transformation at top 10 providers and payers, shared insights on getting Lifetime Value into health systems’ strategies
How Healthcare Marketers Drive Growth & Loyalty – Chat With HonorHealth’s AVP of Marketing
Craig Kartchner, AVP of Growth and Performance Marketing at Honor Health, shares marketing leadership experience from both his present role and his time at Intermountain Healthcare. Craig shares how to focus on the business of patient engagement, transitioning to telemedicine dominating more than 50% of appointment volume, staying ahead of the curve, overcoming organizational pressures, and the challenges of being a change agent.
The Healthcare Marketer’s Guide to Data Strategy and Buy-in
Jared Johnson of the Healthcare Rap Podcast was an early data enthusiast when leading digital marketing at St. Jude Medical & Phoenix Children’s Hospital. He discusses the data enthusiast’s journey – how to foster collaboration among cross-departmental leaders and how to translate marketing efforts into metrics. Marketing departments and data are rich in insights as to what patients want. How to unlock and share that value with other leaders?