Video Series

Video Series That Are Shifting How Healthcare is Marketed and Experienced

The Resilience Journey

This video interview series uncovers the unexpected moments in the career journeys of leaders in business, marketing, healthcare, and entertainment as they have recovered or reinvented themselves in innovative ways. How did they develop career resilience? What was their mindset, and what actions did they take? What have been the lowest points in their careers, and how did they take that first step back?vDiscover the moments that matter on your journey to fulfilling, meaningful, and profitable work.

  • Episodes: 6
  • Seasons: 1

Joe Pulizzi

Episode 1

Our first stop on The Resilience Journey is with Joe Pulizzi, the godfather of Content Marketing. Joe will tell you a thing or two about timing. He launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out.

Robert Rose

Episode 2

Our next stop on the Resilience Journey is with Robert Rose. What you may know about Robert is that he’s the content marketing strategist, Full Stop. If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience.

Now What?

Now What? is a panel discussion series about how the present and future of healthcare marketing are changing right before our eyes due to COVID-19, and what to do about it. This was the first content series anywhere to talk about healthcare marketing strategy in the post-quarantine world. 

  • Episodes: 4
  • Seasons: 1

How Healthcare Marketing Is Changing Before Our Eyes

Episode 1

This episode is targeted to senior marketing executives at healthcare organizations and offers insights on topics such as how to thrive in a world with fewer commercially insured consumers and greater disruption, how brand messaging is changing, and what we’re learning about marketing operations.

Starting Points for Your Post-Pandemic Marketing Plan

Episode 2

This episode focuses on creating a post-pandemic marketing plan and offers insights on topics such as what we’re learning about content, how to start a post-pandemic plan now, and how to pivot brand messaging.

Marketing For Better Health

Few thought leaders have freely shared as many tips for healthcare marketers over the years as Dan Dunlop, principal at Jennings. This collection of videos from his blog, The Healthcare Marketer, includes tips for post-pandemic planning, addressing consumer fears, using effective content marketing to improve community health, and much more.

  • Episodes: 10
  • Seasons: 2

Developing Your Post Pandemic Marketing Strategy

Episode 1

This episode details the plan for healthcare marketing and communications professionals to plan their post pandemic strategy.

COVID-19 Fear and Anxiety

Episode 2

This episode describes the fear and anxiety felt by many consumers as a result of the pandemic and how healthcare marketers must address it.

Healthcare Digital Marketing Essentials

You typically don’t get such personal access to these influential leaders from the digital healthcare industry — senior-level digital marketing leaders from Greystone, Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, Yext, Wolters Kluwer, and more. 

  • Episodes: 7
  • Seasons: 1

The Positives of Working in #HCMKTG

Episode 1

How can healthcare marketers stay positive? Jared Johnson checks in with Mike Schneider on how to shift healthcare digital marketing and keep your chin up.

Digital Teams Stepping Up During the Pandemic

Episode 2

Andy Gradel, director of digital marketing for Wolters Kluwer Health, believes web and digital teams are built to shine during moments like the COVID-19 pandemic. 

The Contemporary Marketer Series

Paul Szablowski and Jared Johnson let you in on a comfy condo conversation that sheds light on how to modernize your marketing team’s role and establish the position of a contemporary marketer within your organization. First, it’s time to change the way you approach marketing investments and speak the language of the C Suite. Second, it’s time to take action by refocusing your marketing strategy, content, and digital customer experiences.

  • Episodes: 4
  • Seasons: 1

Becoming Contemporary Marketers

Episode 1

This episode discusses how to transform obsolete marketers to contemporary marketers who demonstrate meaningful value in all activities. Your role as a marketer will never be the same as it once was. You play a critical business function, but if you’re not careful, your value could get lost.

Conveying Our Value

Episode 2

This episode focuses on how being a contemporary marketer starts with conveying our value. Marketing has to move from being seen as an expense, to being seen as an asset that needs to be nurtured and fueled. But that typically doesn’t happen when we talk too much about tactics. Instead, we need to learn, and speak, the economic language of those who make the financial decisions in our organizations.

Accelerating Recovery With Data

Healthcare behaviors change faster than marketers can develop personas, and COVID-19 has only amplified this. Consequently, scheduling, new care modalities, and changing incentives added new complexities to patient engagement. How can healthcare marketers deliver high impact communications when the stakes are so high? Follow this series to understand how to become a data enthusiast and drive the data discussion.  

Series presented by SymphonyRM

  • Episodes: 4
  • Seasons: 1

Health System COVID-19 Revenue Recovery – Accelerate to the New Normal

Episode 1

Managing scarce resources across the health enterprise and prioritizing patients for engagement will require data driven planning, flawless execution, and relentless communication. Learn from healthcare leaders at GE Healthcare and others who’ve led major initiatives at Atlantic Health System, St. Joseph Hoag Health (of Providence St. Joseph Health System), CharterCARE Health Partners, and many more about how to recapture ambulatory appointments and surgical volume, automate consumer engagement, and orchestrate your access center channel. 

How Physician Outreach Leads COVID-19 Recovery – Strategies from Health System Leaders

Episode 2

The current environment for health systems is driving a catastrophic revenue gap, provider burnout, and anxious communities & populations. Managing scarce resources across the health enterprise and prioritizing outreach will require data-driven planning, flawless execution, and relentless communication. Learn from physician relations experts from Barlow/McCarthy, Legacy Health, and Intermountain Healthcare about closing gaps in operations, reducing provider burnout, recapturing growth, and remaining relevant.

Brand Brew

Brand Brew is a conversation over a cup of coffee featuring experts in branding, marketing, and digital communications. Topics are timely, culturally relevant, and extend to all industries. Brand Brew is hosted by Rob Rosenberg, President of Springboard Brand & Creative Strategy and 35-year veteran in the branding and marketing industry.

  • Episodes: 2
  • Seasons: 1

Donna Arbogast

Episode 1

This week’s edition of Brand Brew features Rob talking with Donna Arbogast, leading healthcare marketing professional and consultant on the topic of “Pathways for the Pivot.” Many are referring to the brand pivot coming out of the pandemic and Donna provides five directions that organizations can take.

Conveying Our Value

Episode 2

This episode focuses on how being a contemporary marketer starts with conveying our value. Marketing has to move from being seen as an expense, to being seen as an asset that needs to be nurtured and fueled. But that typically doesn’t happen when we talk too much about tactics. Instead, we need to learn, and speak, the economic language of those who make the financial decisions in our organizations.