The #HCBiz Show

The #HCBiz Show! is the podcast dedicated to unraveling the business of healthcare. We help innovators understand the endless list of conflicting priorities and incentives competing for their customer’s attention. Whether you’re launching a product, improving a workflow, or promoting a best practice, we’ll help you align your value proposition and message with the things healthcare leaders need right now.


All Episodes

Behavioral Economics Expert Explains How to Drive Massive Change with Minor Tweaks w/ Karen Horgan

Everything you’re trying to accomplish comes down to one thing… getting people to do stuff. Behavioral economics, in its simplest terms, is the study of how and why people decide to do what they do (or don’t do). Whether you’re trying to sell,…

Getting Ready to Go Back to Work and How Remote Patient Monitoring (RPM) Tools Can Help

Public health vs. the economy is a dangerously false dichotomy. We can protect our people AND get back to work if we accept reality and embrace science. You already know you should wear a mask, , and practice social distancing. As we begin to go…

The Novation Dynamic: 3 Pillars for Healthcare Innovation Success with Michael Ackerman

Michael Ackerman, director of the  at The Ohio State University, believes that every innovation program must do three things in tandem:   Innovation – filling gaps where no solution currently exists, in a way that adds value…

Marketing in a Post-COVID World with Jared Johnson

The COVID-19 crisis has presented marketers with quite a challenge. Customers don’t want to be sold to and no one wants to spend money. In fact, traditional marketing has been paused for fear of coming off as insensitive and out of touch. But that…

Remote Work Environments: Much More than a COVID-19 Strategy w/ Jonathan Lieberman

The COVID-19 crisis and the resulting lock-downs across the world forced many organizations to go virtual in an instant. Some of them had sound Business Continuity (BC) and Disaster Recovery (DR) plans in place. And while they were still interrupted,…

Deploying Community Health Workers as a Front-line COVID-19 Solution (with a 2X ROI)

We’ve talked a lot about the importance of addressing social determinants of health (SDOH) in healthcare, and why it may be the most critical factor when it comes to lowering costs and improving outcomes… especially for vulnerable communities. For…

Keeping Your Innovation Engine Humming During the COVID-19 Crisis w/ Karen Murphy PhD RN

Health Systems are being asked to make changes in 2 months that would have otherwise taken years. As some business lines come screeching to a halt, others have sped to a breakneck pace. Prioritizing problems to solve and finding novel solutions have…

Direct Pay, Telehealth, Parking Lot Visits and Other Strategies for Private Practices to Survive the Pandemic

In our ongoing series around the COVID-19 crisis, we plan each episode with the specific aim of delivering you, the listener, actionable items you can do right now. To ensure that during this crisis you can solidify and strengthen your business while…

Serving Patients and Doing Business in Spite of COVID-19 w/ Tashfeen Ekram, MD

Many doctor’s offices have been closed for weeks and those that haven’t have seen massive cancellations. This episode is for healthcare providers and people working inside health offices. Today we’re going to share what we’re seeing across the…