Health IT Marketer

Host Jared Johnson plugs you into the relevant conversations happening about health care technology, whether you’re a CIO, clinician or health IT marketer. Guests share tips from the trenches.


All Episodes

Time for Your SEO Checkup

Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black hat tricks that now only get your pages punished. Jim Bader of Vertical Measures give…

Design Lessons from Google’s Former Chief Health Strategist

We must move away from understanding the value of products towards understanding the value of experiences, according to Dr. Roni Zeiger, co-founder of Smart Patients, former Google chief health strategist, and upcoming keynote speaker at SHSMD Connection…

Defining the Connected Health Experience

Is there a grain of truth in the controversial claim that digital health is the snake oil of the 21st century? How is the connected health experience changing, and how can everyone keep up? Join industry veteran John Sharp, senior manager of the Personal…

Silence on Social Media Can Be Catastrophic

Providers have a moral obligation to create and curate content for patients online, and the absence of clinicians on social media can have catastrophic consequences, says Dr. Farris Timimi, medical director for the Mayo Clinic Social Media Network. So ho…

Solving Your Content Marketing Woes

Ahava Leibtag, president of Aha Media Group, works tirelessly to rid the world of some of the more grievous errors that are made in content marketing. If you are like the majority of health care marketers who are stuck between having too much content and…

Harnessing Data to Improve the Digital Health Experience

Ruth Portacci, president-elect of SHSMD, knows that providers are
dealing with so many issues at such a fast pace, they still need help
knowing how digital fits within their strategy. One way is to find
useful insights from the digital touch points in…

Clinicians Should be Accessible: a Resident’s View of Digital Health

Pediatric resident and doctor blogger Dr. Sarah Bernstein shares a young clinician’s view of digital health. Full show notes at http://bit.ly/hitpodcast48.

Being Smart About the Risks of an Improved Patient Experience

We as marketers tend to want to blast forward at light speed, so it’s important to balance our digital strategies with an awareness of the risks involved. HIMSS social media ambassador and health care attorney Matt Fisher sheds light on ways to advance h…

Personalized Marketing and the Digital Patient Experience

Chris Boyer, Senior VP of Digital and Creative, Revive Health, outlines the need to create a personalized experience for every health seeker and the tools needed to build an effective strategy around it. Learn the most common areas where hospitals are st…