45 – New Battlegrounds, New Battle Plans

Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up communications with patients is greater than ever. All that, plus how it’s essential not to underestimate the difficulty of convincing patients that it’s safe to come back to the doctor.

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