41 – Where the Sales Rep Fits In

Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the number of people in an OR, with the need to have the right technical expertise available when timing is critical. You’ll learn how the rep’s role has changed over the years and how they can best help providers today.

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