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What is Shift.Health?
The Shift.Health Content Network is an influential thought leadership platform for what happens behind the scenes in healthcare. It is a hub of B2B podcasts, video series, and written content that specializes in telling complex brand stories. We turn the complicated into compelling.
What Makes Us Different?
We live by the following tenets:
- We believe that just because content is B2B or about a complex subject, that doesn’t mean it should be boring or filled with jargon. It must be engaging.
- We believe in creating infotainment – content that informs, inspires, and entertains. We are intensely focused on how people consume content and media.
- We believe trust is everything. Trust comes with telling authentic stories, consistently over time.
- We believe other content networks and media sites underestimate the importance of serialized content – telling a story over the course of a series that is published consistently on the same day and time each day, week, or month.
- We believe in telling new stories, in new formats, with new voices.
Where Are We Now?
- 18 podcasts and 7 video series, with more being added each month.
- Our goal is to be the most trusted source of engaging content about the business, experience, and delivery of care.
- We are continually looking for new organizational partners to tell their stories, and for contributors who are looking for a trusted destination for their own video series, podcast, blog, or column.
Part consultant and part thought leader, Jared is one of the most influential voices working to accelerate the digital transformation of healthcare. When something new comes around, he’s the one who checks it out, which might explain why he frequently finds himself on the forefront of digital engagement. Jared is a digital transformation consultant, rapping keynote speaker, prolific content creator, #DigitalHealth Top 100 Influencer, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. When he isn’t playing digital hipster (he was podcasting before it was cool, or so he tells himself), he can be found running obstacle course races or hiking the Grand Canyon.
Todd is founder of the Pharmacy Podcast Network (PPN), the U.S. healthcare system’s largest network of podcasts dedicated to the profession of pharmacy with 45+ pharmacist podcasters developing content for 30+ different podcasts segmented on different topics like healthcare law, technology, medical cannabis, senior care, and pharmacogenomics. The PPN is ranked in the top 25 podcasts in the same category as Bloomberg News, the Economist, and Wall Street Journal’s podcasts, Business News, and is the most accessed podcast platform in the world for the pharmacy professional — with nearly 80,000 listeners.
Editorial Advisory Board
Our board is made up of some of the healthcare marketing industry’s most influential leaders — voices that are both established and emerging, representing both the present and future of the industry.
Ahava Leibtag, MA
Ahava is the president and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She has more than 20 years of experience in writing, messaging and marketing. Ahava is a well-recognized content expert and writes thought leadership about content strategy and content marketing. She is the author of The Digital Crown: Winning at Content on the Web. Ahava’s position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies, a commercial production company and also served as the metro beat reporter for The Jerusalem Post.
Amanda is a leader in healthcare online reputation management. Since 2009, she has built an extensive library of knowledge in traditional marketing, content strategy, online reputation management, social and digital marketing, as well as content creation, and curation. Working as a digital marketing consultant, she assists clients in digital marketing, content and social media strategy, LinkedIn optimization, and more. Her speaking experience ranges from online reputation management, rebranding, content marketing, integrated digital marketing, and social network traffic building.
Amy works with hospitals and independent health systems to develop and execute strategic marketing initiatives. She specializes in graphic design and content creation. Amy is co-chair of SHSMD’s Digital Engagement Task Force, is a SHSMD Social Media Brand Advocate, and serves on New England Society for Healthcare Communications Evolving Leaders Committee. She was part of the Marketing Team of the Year awarded by #HITMC in 2018. Amy received her BS in Business Management from the University of Southern Maine and will graduate from Thomas College with her MBA in 2020. Outside of work, she enjoys being a Wish Granter for Make a Wish Maine, triathlon, and especially, hiking and exploring with her dog, Lilly.
Chris is director of client AI/ops for SymphonyRM. He started in B2B SaaS sales in healthcare, but over time he became more obsessed with how to answer questions and make predictions using data. As a result, his current role has him focused on helping health systems to make data-driven decisions & evaluate data products. This involves everything from presentations, attending trade shows, and developing analytic tools using Python & many data science tools such as pandas, sklearn, statsmodels, nltk, matplotlib, seaborn, networkx, Looker, Tableau, and many more SEO-buzzy terms.
Dan Dunlop, MA
Dan is a principal of Jennings, a leading healthcare marketing and audience engagement firm. He is a healthcare marketer, innovator, brand consultant, blogger, author, and sought-after speaker, regularly serving on the faculty of national and regional healthcare conferences. Dan is extremely active as a thought leader in the field of healthcare marketing. He is a regular contributor to a number of healthcare marketing publications and serves on the editorial board of eHealthcare Strategy & Trends. He is president of the board of the New England Society for Healthcare Communications (NESHCo) and serves on SHSMD’s Digital Engagement Taskforce.
Jhaymee Tynan, FACHE
Jhaymee is a board certified healthcare strategy executive and assistant vice president of integration for Atrium Health. She is a corporate strategist, philanthropist, kindness crusader, wellness practitioner, and champion for women of color in the workplace. Her passion is leading organizations to align strategy with execution and achieve positive results and outcomes. She has the honor and pleasure of serving the following Board of Directors: Society for Healthcare Strategy and Market Development, National Association of Health Services Executives, Greater Charlotte Healthcare Executives Group, Women’s Impact Fund, the Healthcare Businesswomen’s Association, and Women in Healthcare.
Michael is the marketing director for Mudbug Media, a web development company with a quirky name from New Orleans that’s responsible for the P3 Practice Marketing platform for orthopedic, spine, and neuro practices. He spends a great deal of time with the healthcare industry both professionally and personally, which gives him the perspective of what stakeholders on either side of the care equation need. Michael is also the co-host of the Paradigm Shift of Healthcare podcast, an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.
Peter is senior brand manager for Phoenix Children’s Hospital and co-host of the Healthcare Rap Podcast. He is a traditionally trained PR professional turned integrated communications strategist, digital storyteller (read: content marketer / brand journalist / brand publisher), brand guru and social media pioneer with bonus advanced design skills and sensibilities.
Shawn is a digital healthcare marketing consultant and founder of hospitalwebsites.com. From building the first digital marketing team at Massachusetts General Hospital to managing the largest medical device crowdfunding campaign for Airing, the world’s first maskless micro-CPAP device, it’s always been about telling brand stories through transformative digital experiences. Shawn started hospitalwebsites.com after working at two academic medical centers and healthcare agencies ReviveHealth and White Rhino because he felt two things were certain: The next decade of great healthcare websites and mobile apps won’t look anything like the last, and to get there we’ll need a resource to inspire and educate future generations of hospital marketers.